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Catfishing 

Not to be confused with catfisting.

Catfishing is a type of deceptive activity where a person creates a sock puppet social networking presence, or fake identity on a social network account, for attention seeking, bullying or as a romance scam.[1]

A "catfish" is someone pretending to be someone they are not on the internet.[2] A catfish usually targets a victim or has someone they are pretending for.[3] Usually people intend catfishing as a romance scam on dating websites or seeking online relationships. People use fake profile pictures, names, and often genders. Catfishers create fake profiles to trick people into thinking they are someone else. Usually, the fabricated life displayed is the one they wish was their own, making it easy to act as if it is really them.

And from Urban Dictionary:

Catfish
To give the impression of being an attractive person in order to attract someone online while being a complete or near opposite of that portrayed.

I met this girl online that looks like Kate Upton, but it turns out I was being catfished because then we met and he looked more like Michael Moore.

Catfished
Being deceived over facebook as the deceiver professed their romantic feelings to his/her victim, but isn't who they say they are.

Having a fake facebook profile, images and avatar in order to lure people to have romantic feelings. They are then catfished when the victim realises the person they have falled for via facebook is not who they APPEAR to be.

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